Bespoke Music Composition for Advertising, TV and Brands

What is Bespoke Music Composition?

Bespoke music composition is the process of creating original sound and music written specifically for brands, advertising campaigns, TV programmes.
Unlike production music libraries, bespoke composition is designed to match the emotional tone, narrative and brand identity of a project.

A-MNEMONIC produce bespoke music compositions for advertising and brands worldwide.  Based in Soho in the heart of London, we have a top-flight network of award-winning composers, songwriters, producers, musicians and orchestrators, who are experienced in working in all kinds of genres.

Our Bespoke Music Composition Process:

• Creative Brief & Brand Analysis
  Understanding brand personality, the message and campaign goals.
• Musical Strategy
  Mapping brand attributes to musical characteristics.
• Composition & Demo Creation
  Multiple creative interpreted presented.
• Client Collaboration
  Iterative refinement with agency or brand team.
• Recording & Production
  Arranging, recording, orchestration, production and mixing.
• Final Delivery
  Broadcast-ready masters for TV, radio and digital.

We work on all kinds of music projects; from original advertising music tracks, audio branding, re-records and sound-design – to songwriting and jingles.

We work with advertising agencies worldwide, on projects such as Gillette, Jaguar, M&S, Durex, Lemsip, Clairol, ITV, BBC, The Guardian, and TalkTalk amongst others.

We bring our musical knowledge of the world of entertainment, to the world of brands and advertising – and clever thinking from the world of brands and advertising, to the world of entertainment.

Internal Links

Why we remember sonic logos more than visual ones

How does A-MNEMONIC use psychology in their sonic branding work?

​How does music influence brand perception? The science of sonic branding

FAQ

What is bespoke music for advertising?
Bespoke music for advertising is original music scored specifically for a brand or ad campaign to communicate specific emotions, personality and identity.

Why use bespoke music instead of stock music?
Bespoke original music allows brands to own a distinctive sound and avoid competitors using the same track.

How long does bespoke music production take?
Typical projects take 1–6 weeks depending on complexity.

What is the difference between sonic branding and bespoke music?
Sonic branding creates a long-term audio identity, while bespoke music is often created for a specific campaign or programme.