Badoo | Case Study

Dating platform Badoo, targeting “Real Connections” aged 18-41, wanted a short sonic logo.  It should communicate ‘genuine connection and comfort’, standing apart from superficial dating experiences.  In collaboration with Untold Fable, we were tasked with creating a sound that would resonate with users looking for authenticity and warmth in the dating app world.

Our approach focused on developing a warm, rhythmic sound that mirrored the excitement of dating, and Badoo’s ethos of “Find Something Real.”  The aim: to capture the heartbeat of real connection—familiar, comforting, and universally relatable.  A musical heart-flutter.

The brief called for a sound that felt human and emotive, conveying the anticipation and thrill of meeting someone new.  The sonic branding needed to be culturally adaptable, appealing to users in key markets like the UK and Germany, and support Badoo’s mission to foster genuine connections.

We developed the “Badoo heartbeat,” a rhythmic pulse that conveys this moment.  The sonic logo’s “Badoo, Badoo” rhythm and voice captures the brand’s energy, blending seamlessly with Badoo’s digital presence and reinforcing its welcoming, real connection-focused identity.

Badoo’s sonic identity became an integral part of the brand, enhancing trust, emotional resonance, and brand recognition.  The human-centred “heartbeat” sound aligned with Badoo’s ethos, creating a memorable, relatable experience across all touchpoints that strengthens its unique position in the dating world.