ABTA | Case Study

ABTA, a trusted name in travel for over 65 years, wanted a sonic identity that conveyed its values of reassurance, support, and expertise.  Known for protecting travellers and guiding the industry, ABTA needed an audio signature and brand track that would inspire confidence and trust, echoing their commitment to safe and reliable travel.

Our approach centred on creating a sound that made listeners feel secure and supported, embodying ABTA’s tagline, “Travel with confidence.”  The music needed to be both comforting and professional, underscoring ABTA’s role as a dependable guide in the travel world.

The brief called for a sonic identity: warm, trustworthy, and memorable—one that would instantly connect with audiences by conveying ABTA’s dedication to safety, reliability, and guidance.  Our task was to create a welcoming sound that captured ABTA’s personality and commitment to travellers.

Our team developed a core theme with a gentle, inviting melody that inspires confidence.  This soundscape was adaptable to different audiences, reinforcing ABTA’s brand message of guided, confident travel.  The theme balances warmth and professionalism, making listeners feel that ABTA is with them every step of the journey.

• Enhanced Brand Recall: The memorable audio identity became a trusted ABTA signature.
• Emotional Connection: The sound instilled confidence and comfort, aligning with ABTA’s role as a protector and guide.
• Consistent Brand Messaging: Adaptable across channels, ensuring the sound of ABTA remains synonymous with trust and reliability.

Our sonic branding solution strengthened ABTA’s presence, resonating deeply with travellers and reinforcing ABTA’s long-standing promise of dependable guidance and support.