Getir | Case Study

Getir, the UK’s fastest-growing grocery delivery service, needed a distinctive and memorable audio identity to stand out from competitors.
Their previous ‘doorbell sound’ lacked uniqueness, prompting a need for a short memorable jingle that evoked joy and happiness, reliability and speed.

We aimed to create an upbeat, recognisable short jingle that captured the essence of Getir’s 10 minute grocery delivery time, while being universally appealing to customers in different markets.

The jingle needed to be:

• Ownable: Clearly associated with Getir.
• Flexible: Suitable for any TV, online and radio content.
• Catchy: A tune that would linger.  And stick.
• Enduring: Become a core part of the brand identity.

We developed an upbeat jingle that captures the joy of fast deliveries.  It integrated Getir’s tagline ‘You’ve got it…’  to reinforce brand messaging across all platforms.

The jingle became synonymous with Getir, enhancing brand recall and creating a positive emotional connection.  It solidified their market position, establishing a long-lasting sonic identity that supports global recognition.