Love Island | Case Study

The Love Island dating show was to be re-imagined and relaunched on ITV2.  The show’s fresh, playful and mischievous vibe would resonate with the channels 16-30-year-old audience.
Music was to play a huge part.  The show would need an original theme tune.  A soundtrack capturing Ibiza’s dance scene essence – from the main theme to stings and promos – Love Island’s new sound should give the show a fun, party vibe, mixed with all the intrigue the producers wanted.

Compose a theme tune, distinctive and original.  With music stings and beds.  Make it iconic.
Combine the energy of Ibiza with all the emotions from romance to drama to match the show’s unexpected twists.
The music should captivate viewers and set the summer mood for ITV2.

Our approach was to design a cohesive theme that could balance fun, romance, drama, heartbreak and lots of devilish intrigue.
A theme tune that felt commercial, yet distinctive and unusual.

We produced a musical ‘kit of parts’: an infectious, energetic theme tune, with a set of short mnemonic stings and zingers.  They would later come to define Love Island. 

The music needed to stay fresh and relevant for the young, trend-aware ITV2 audience throughout the series, and into the future…

The Love Island theme became instantly recognisable, building audience anticipation and contributing to the show’s brand identity.  The soundtrack contributed to Love Island’s success, with the show winning a BAFTA TV Award, the theme being remixed for the Ministry of Sound Pool Party 2018 album, number 1 in the UK Dance Albums Chart.  Our music didn’t just support Love Island; it became a defining element of its cultural impact.