Love Island | Case Study

When Love Island was reimagined and relaunched for ITV2, the goal was to create a fresh, playful, and mischievous tone that would connect with the channel’s 16–30-year-old audience. Music was central to this creative vision.

We were commissioned to deliver a complete sonic branding package for the show—providing a wide range of original music, including a bespoke theme tune, stings, beds, and promo tracks. All elements were crafted to share a consistent musical DNA, linked by mood and energy, while offering enough variation to support different moments and editorial needs.

From capturing the essence of Ibiza’s dance scene to reinforcing the drama and excitement of the villa, the soundtrack was designed to give Love Island its signature fun, flirty, and high-energy vibe—perfectly complementing the show’s blend of romance and reality.

Compose a theme tune, distinctive and original.  With music stings and beds.  Make it iconic.
Combine the energy of Ibiza with all the emotions from romance to drama to match the show’s unexpected twists.
The music should captivate viewers and set the summer mood for ITV2.

Our approach was to design a cohesive theme that could balance fun, romance, drama, heartbreak and lots of devilish intrigue.
A theme tune that felt commercial, yet distinctive and unusual.

We produced a musical ‘kit of parts’: an infectious, energetic theme tune, with a set of short mnemonic stings and zingers.  They would later come to define Love Island. 

The music needed to stay fresh and relevant for the young, trend-aware ITV2 audience throughout the series, and into the future…

The Love Island theme became instantly recognisable, building audience anticipation and contributing to the show’s brand identity.  The soundtrack contributed to Love Island’s success, with the show winning a BAFTA TV Award, the theme being remixed for the Ministry of Sound Pool Party 2018 album, number 1 in the UK Dance Albums Chart.  Our music didn’t just support Love Island; it became a defining element of its cultural impact.