TalkTalk | Case Study

TalkTalk, established in 2003, engaged audiences through various music in advertising, but lacked an overall unique musical identity.  For their “For Everyone” campaign, they needed a musical mnemonic conveying speed, ease of use and fairness, ensuring TalkTalk stood out in a competitive internet provider landscape.e.

We were tasked with developing a comprehensive sonic identity that would resonate across all TalkTalk touchpoints: radio, TV and online.
We would key off the syllabic rhythms of “Talk-Talk-for- ev-ery-one”.

• Produce a unique, short musical logo embodying all TalkTalk’s brand attributes.
• Compose a 30-second, DNA related ‘Brand Track’ for future use.
• Versatile music mixes adaptable across radio, TV and online platforms, ensuring a consistent, memorable brand experience.

Inspired by the syllabic rhythms of “Talk-Talk-for- ev-ery-one”, our composers experimented with different musical ideas.  A clear favourite emerged, after implicit testing and approval, we produced a 30-second Brand Track that climaxed with the TalkTalk sonic logo at the end.

• Enhanced Brand Recognition: The new sonic logo reinforces brand recall and consumer connection.
• Integrated Marketing Success: The TalkTalk sonic logo was recognised in the 2023 SoundOut index as part of an effective integrated marketing strategy.

This collaboration created a memorable sound for TalkTalk, positioning the brand as a leader in sonic branding within telecommunications.