Pom-Bear | Case Study

Pom-Bear wanted a memorable sonic identity for their “Put a Little Pom in Your Day” campaign, targeting parents.  A sung mnemonic or ‘jingle’ that was catchy, playful, and capable of leaving a lasting impression.  The goal?  Create an earworm that would capture Pom-Bear’s joyful spirit and resonate with families.

We aimed to create a sound that was fun and kid-friendly yet not cute-sey.  Collaborating with Iris London, we focused on vocal-led simplicity, making “Put a Little Pom in Your Day” the focal point, with an authentic, playful and accessible sound.

The jingle was designed to be as fun as the Pom-Bear’s ads, echoing the campaign’s warmth and playfulness.  It needed to end with a cheerful child’s “hooray!” to reinforce joy and engagement.

Our team crafted an upbeat melody, while vocalist Karina Ramage added warmth and charm.  The minimal, unplugged instrumentation kept the focus on vocals, with a catchy tune that became an instant hit across TV and radio.

The jingle strengthened brand recall and made Pom-Bear a playful part of family routines.  Our sonic branding brought a fresh, memorable energy to Pom-Bear, making it a beloved sound for families across all platforms.