About

We were invited to develop the new audio identity for the rebrand of The Martin Lewis Money Show on ITV.
The producers aimed to modernise the show’s look and feel, which included new music for the opening and closing titles, as well as beds and stings throughout the program.

The Brief

The brief called for a music theme that conveyed the essence of a current affairs show while incorporating an entertainment twist—balancing fun with authority.

The Outcome

Our team successfully created an engaging and contemporary audio identity that enhances the show’s dynamic approach to financial advice, resonating with viewers and keeping them entertained.