Lemlift

Havas London approached A-MNEMONIC to ‘re-imagine’ and update the 1950’s song “Only You” by The Platters, on their Advertising Campaign for Lemlift

Lemlift is a food supplement created by consumer brand Reckitt Benckiser to help support the normal function of your immune system.  The idea was to put some energy into the song, and to give it a boost, just like the product does.

A-MNEMONIC went into the studio and started to experiment with all different sounds and ideas.

The talented vocalist Karina Ramage was selected for her pure and contemporary voice, and Arranger Andrei Basirov helped give the track a refreshing and modern feel.

The end result was a current sounding version of the song that both Agency and Client loved.

Client

Lemlift

Agency

Havas London

Arranger

Andrei Basirov

Category

Advertising, Jingles & Re-Records

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