Bombay Sapphire | Case Study

Bombay Sapphire aimed to shift perceptions of gin from a summer drink to a festive spirit for winter celebrations. They sought to create social media content featuring winter cocktail recipes, promoting gin as a versatile choice for colder months.  The accompanying music needed to evoke warmth and vibrancy, especially for their premium line, “Star of Bombay,” which required a more refined sound.

We developed two related music sets: six tracks for Bombay Sapphire, embodying a “house lounge” vibe with chill-out influences, and six tracks for Star of Bombay, designed to feel more luxurious while maintaining thematic connections.

The team crafted cohesive suites of music, with each Bombay Sapphire track standing alone while contributing to a unified collection.  The Star of Bombay tracks provided an upscale touch, featuring an ambient bass-throb effect for a slightly mysterious vibe.

• Repositioned Brand Perception: Successfully redefined gin’s image as a festive spirit for winter.
• Increased Social Engagement: The music and winter cocktail recipes inspired users to explore gin beyond summer.
• Brand Cohesion with Premium Distinction: Both Bombay Sapphire and Star of Bombay benefited from a cohesive musical experience.

This collaboration demonstrated our ability to create impactful audio experiences, supporting Bombay Sapphire’s mission to redefine gin for all seasons.