Pago FX – Audio Branding

A-MNEMONIC were brought in to develop the Sonic Branding for Santander’s new international transfer service PagoFX.  The sonic branding is used across all the PagoFX content – TV, Radio, Online, Events and Applications across the brand touchpoints.

A-MNEMONIC were briefed to create the PagoFX music theme, adaptable enough to be featured across seven different films. A music score was produced for each film to help portray the stories of each character. It also features a unique and recognisable PagoFX Sonic Logo that conveys the ‘ease of transfer.’




Gravity London


Toby Jarvis


Advertising, Audio Branding

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