Brief

Santander commissioned us to develop the Sonic Branding for PagoFX, their new international transfer service.
The sonic identity needed to resonate across all PagoFX content, including TV, radio, online, events, and apps.  We were tasked with creating an adaptable theme that could be woven seamlessly across seven different films, each with unique character-driven narratives.

The Outcome

A distinctive and memorable Sonic Logo was crafted to embody the ‘ease of transfer’ message.  Paired with a tailored score for each film, our music reinforces the brand’s identity across all PagoFX touchpoints, creating a cohesive and recognisable sound experience.