Optrex
About
We were commissioned by London-based advertising agency Havas to create the soundtrack for Optrex’s ‘Screen Eyes’ campaign. Directed by Black Mirror’s Owen Harris, the ad is set in a surreal utopian world where people’s eyes have taken the shape of smartphone screens, drawing attention to “screen eyes”—the dryness and discomfort caused by prolonged screen time.
The Outcome
Our soundtrack adds a subtly warped atmosphere to the ScreenEyes world, using sound to draw viewers into the discomfort and tension. As the product is applied, the music shifts to a lighter tone, mirroring the relief provided by Optrex. This dynamic soundscape supports the narrative, enhancing the emotional arc from problem to solution.
Client
Optrex Actimist
Agency
Havas London
Music Production
A-MNEMONIC
Category
Advertising
Composer
Pete Diggins & Toby Jarvis