Optrex

Optrex

About

We were commissioned by London-based advertising agency Havas to create the soundtrack for Optrex’s ‘Screen Eyes’ campaign.  Directed by Black Mirror’s Owen Harris, the ad is set in a surreal utopian world where people’s eyes have taken the shape of smartphone screens, drawing attention to “screen eyes”—the dryness and discomfort caused by prolonged screen time.

The Outcome

Our soundtrack adds a subtly warped atmosphere to the ScreenEyes world, using sound to draw viewers into the discomfort and tension. As the product is applied, the music shifts to a lighter tone, mirroring the relief provided by Optrex.  This dynamic soundscape supports the narrative, enhancing the emotional arc from problem to solution.

Client

Optrex Actimist

Agency

Havas London

Music Production

A-MNEMONIC

Category

Advertising

Composer

Pete Diggins & Toby Jarvis

Pago FX by Santander
I Literally Just Told You - Channel 4