A-MNEMONIC
SONIC BRANDING & AUDIO MUSIC PRODUCTION COMPANY, LONDON UK
Welcome!
AUDIO BRANDING & MUSIC PRODUCTION FOR BRANDS, ADVERTISING & ENTERTAINMENT.
We help brands connect with their audiences and become well-remembered, using sound and music. Located in the heart of Soho in London, UK, our company specialises in sonic branding; offering comprehensive services in music and audio branding. From strategic planning to creative concept development, and finally, expert audio music production, we cover every aspect to produce a distinctive sonic brand sound and identity from our studios.
We’ve had huge success in creating bespoke audio solutions tailored to brands, advertising campaigns, television, radio, and entertainment shows. Our sonic branding agency has a track record in delivering exceptional results that resonate with audiences and elevate our partners brand and sonic identity.
unmute your brand
WHAT IS SONIC BRANDING?
Sonic branding is the creation of an emotional link between brands, companies, advertisers, broadcasters and their target audiences. Using music production, sound, psychology, insights, and experience – we craft impactful sonic branding solutions that leave a lasting impression and an unforgettable identity.
Our creative music production company provides comprehensive services from our London studio, ranging from music strategy development solutions to curated playlists and memorable sonic branding packages, are easily scalable to meet the unique needs and identity of each client.
bespoke music composition
MUSIC PRODUCTION FOR ADVERTISING COMMERCIALS & TV BROADCAST.
At A-MNEMONIC we have a top track record of composing, producing, arranging and re-recording some of the best music for commercials, soundtracks and tv shows.
We have an amazing roster of award-winning, chart-topping talent across all genres.
YOUR SONIC BRANDING PARTNER.
We partner with companies, agencies, brands and advertisers to forge powerful, emotional connections between them – and their consumers. Using music, sound and creativity. The ultimate sonic branding agency partner.
We provide these outcomes:
- Better communicate the personality of your brand.
- Increased memorability, recognition and attribution.
- Deeper, longer lasting emotional connection with the audience.
WHY WORK WITH A-MNEMONIC?
Our studio has produced iconic sonic identities, soundtracks and themes for TV shows, brands and advertisers in the UK and around the world. We’ve made them hummable, memorable and attributable too.
We have huge experience and a track record of making brands famous [and remembered] using sound and music. From strategy to creation and development through to final recording and production.
Listen to our work, see for yourself.
Clients: The Guardian, Love Island, TalkTalk, Getir, Which? ITV1, BBC, ABBA
THE POWER OF SONIC BRANDING.
We don’t always realise it’s happening, but sound has a huge impact on how we interact with the world.
Second only to smell, sound is the most powerful sensory experience in human beings. It evokes emotion and triggers recall on a subconscious level.
This is why audio sonic branding is so important in brand attribution.
Brands with music that fits their brand identity are 96% more likely to be recalled than those with non-fit music, or no music at all. If you’re a London, UK based, or international brand, and considering your sonic identity, contact our team today.
WHERE SCIENCE MEETS CREATIVITY.
Our “Attribute Mapper” tool, powered by research partners SoundOut, can benchmark your brand and values against 1000s of commercial hit records. Built with the input of over 500,000 consumers.
Guided by the principles of music psychology and sound design, our audio and sonic branding methodology puts creativity in the spotlight to create distinctive and communicative brand sound.
Our Process.
We believe there’s no one-size-fits-all approach to composing brand sound. However, our flexible creative and professional production processes give brand managers/ agencies maximum input while allowing our creatives the freedom to do what they do best.
From strategy to concept to final music package production from our dedicated London studio.
If you’d like to learn more about our process and how we work please contact us
ATTRIBUTION TOOL FOR SONIC BRANDING.
Our “Attribute Mapper” powered by SoundOut is a data-driven audience insight tool. It enables dynamic emotional mapping of any given brand attributes to any music. This can be helpful when starting to think about brand sound.
Over 5 million inputs from 500,000+ consumers on 200 different attributes. Collected and benchmarked against hundreds of commercial hit records and brand mnemonics. By using advanced data science and machine learning our company can now measure the interrelated correlations between each and every attribute in the context of music.
- If you find it difficult talking about music or imagining what your brand ‘sound’ might be…
- Or, if you need to benchmark your brand’s attributes against 1000s of existing hit commercial records…
- Or, if you need a clear, data-driven music plan which eliminates subjectivity…
- If yes to any of the above, this is for you.
Book a demo and find out what your brand could sound like, how audio branding works, or to see if your current brand audio matches your brand DNA.
THE A-MNEMONIC SONIC BRANDING REPORT.
The A-MNEMONIC Sonic Branding Report – an academic analysis of the latest thinking, ideas, stats and arguments related to audio and music branding.
It’s aimed at anyone working for brands, agencies, advertisers, marketers and strategists alike whether in the UK or worldwide. Particularly those who find talking about, or quantifying their use of music perplexing.
We break dense, often-inaccessible scholarship down into manageable chunks and discuss them informally. Second, we build on existing scholarship alongside recent data in order to make our own suggestions about where sonic branding may be heading next…
OUR SERVICES.
- Sonic Branding:
Sonic logos, brand tracks, and full audio identities. - Music Production:
Original music for TV, advertising, radio, digital, and more. - Sound Design:
Custom soundscapes and FX to enhance visuals. - Mixing & Dubbing:
Broadcast-ready mixes and voiceover dubbing. - Music Strategy:
Defining your brand’s role and tone in music. - Attribute Mapping:
Data-driven insight to align music with brand values. - Sonic Guidelines:
Keep your brand sounding consistent everywhere. - Library Music Searches:
Fast, focused searches for pre-cleared tracks. - Curated Playlists:
Tailored music selections that reflect your brand.
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A-MNEMONIC have produced music for brands such as TalkTalk, The Guardian, Which?, Getir, Santander, Gillette, Jaguar, Durex, Reckitt Benckiser, Capital One and Oxfam.
And TV shows such as Mamma Mia! I Have A Dream, Never Mind The Buzzcocks, and the Love Island theme.
“When A-MNEMONIC pitched to create the sonic identity for TalkTalk, we knew immediately that they were the right audio branding partner for us.
They immediately understood and were able to interpret our brand challenges, explored relevant territories and guided us to a truly distinctive sonic identity that has quickly become a key cornerstone of the TalkTalk brand.
They collaborated excellently with our creative agencies and sponsorship partners – making this highly important branding exercise a joy for us to work on, with a final product we’re all proud of.”
“The Guardian Podcast idents have been brilliant … and we’ve already seen research to show that they’ve shifted the dial on attribution as intended.”
brands we’ve worked with
