Bubu “Born Beautiful” anthem
Background & The Production Process
bubu | case study
Challenge: A Signature Sound for Self-Love
Bubu Skincare wanted a memorable brand song composed for their launch—an anthem that could empower young women aged 18-30 to embrace confidence and individuality. The tagline was “Be u. Be unique.” Recognising their audience’s similarity to Love Island’s fanbase, we were enlisted to craft a brand anthem that would embody Bubu’s essence.
Strategy: Creating a Pop Anthem for Empowerment
We set out to create a song that felt bright, edgy, and celebratory. The goal was to make “Born Beautiful” – a recognisable and uplifting anthem for self-love. One that wouldn’t sound like a jingle, but like a chart-worthy pop song, similar to Love Island’s memorable theme.
Brief: “Be u. Be Unique” in Music
The brief emphasised fun with purpose, reflecting self-love through lyrics that captured the heart symbol in their logo. The song needed to resonate deeply with young women, reflecting the empowering and playful essence of the brand.
Solution: The Track “Born Beautiful”
Our team developed the track “Born Beautiful”. Soul singer Nina Carr recorded the final vocals, bringing vibrancy and authenticity. Completed between Toronto and London, the track became Bubu’s powerful signature sound.
Results: A Sound That Resonates
“Born Beautiful” quickly became Bubu’s audio identity, achieving:
- Instant Recognition: A sound uniquely tied to Bubu.
- Emotional Impact: Inspiring confidence and positivity in their audience.
- Campaign Versatility: Adaptable for digital rollout and future brand growth.
Through “Born Beautiful,” we delivered a memorable anthem that speaks to Bubu’s mission of self-love and individuality.
Client
Bubu skincare
Category
Advertising, Audio Branding, Songwriting
Music Production
Andrei Basirov
Composer
Andrei Basirov
