A-MNEMONIC were commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’
Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.
It needed to have a recognisable sound, so people would know it was bubu, and similar recognisability and recall as the Love Island theme. It had to be uncompromising, different and have an edge. Bright, uplifting, confident, and credible. Pop.
Several vocalists were auditioned, in the end we were knocked out by soul singer Nina Carr who recorded the final vocals in Toronto. Production took place in Toronto and finished in London at A-MNEMONIC’s studio in Lexington St.
The campaign is being rolled out digitally – currently launching with Pretty Little Thing before hitting other stores. Some of the featured products include #feelingdirty – a pollution busting sheet mask, #stripitoff – an exfoliating sheet mask, #soakmewet – a hydrating sheet mask, and #youplucker – a lip pumping mask.
Follow bubu on social @believeinbubu
Advertising, Audio Branding, Songwriting