A-MNEMONIC were commissioned by Havas London to score a musical song on their campaign for Senokot Max.
A catchy melody, and a simple backing track was produced before the shoot, so that the cast could learn it off by heart before filming.
The directors of the spot, the Docter Twins, were adamant the actors performance should sound as believable and real as possible, with minimum post syncing, preferably none. A music producers nightmare!
With a combination of in-ear monitoring and some expert sound recording on the shoot, the live takes were assembled afterwards.
In the end, no post syncing required. What you hear are the actors original live takes, as they performed it. Definitely ‘real’!
The creatives of the commercial Tom Manning and Dave Mygind.