A-MNEMONIC have composed this song and dance number for the latest Senokot Max campaign for Havas London. Written by creatives Tom Manning and Dave Mygind, the advert celebrates “How a wonderfully regular life could be.” After writing and approving the ‘song’ before the shoot, U.S. directors the Docter Twins were adamant the actors performance should sound as believable and real as possible, with minimum post syncing, preferably none. A music producers nightmare! So, with a combination of in-ear monitoring and some expert sound recording on the shoot, the live takes were assembled. In the end, no post syncing required. What you hear are the actors original live takes, as they performed it. Definitely ‘real’! The composer was Stuart Hancock.