Which? | Case Study

Which? – a trusted source of impartial advice, needed a sonic identity to support their “Get Answers” campaign, evoking clarity and optimism.  Brave Spark tasked us to create a memorable, ‘lightbulb-moment’ sound that would make Which? instantly recognisable across all media.

We aimed to craft a short yet distinctive sonic logo that encapsulated the essence of the brand—offering a sense of relief and clarity.  The logo needed to be simple, optimistic, and flexible for use within TV, digital, and audio content.

We created a clear, uplifting sonic logo that delivers an “ah-ha!” moment, capturing the Eureka experience of finding answers.  The sound’s simplicity and adaptability make it the perfect sign-off across their varied media.

Now featured in over 130 pieces of content, their new sonic logo has:

• Boosted Brand Recognition: Reinforcing their reputation for reliable answers.
• Connected Emotionally: Creating a sense of clarity and relief.
• Delivered Longevity: An adaptable, enduring brand asset across all platforms.

This sonic logo effectively supports the brand’s mission, making our creation a lasting part of the brand’s identity