A-MNEMONIC break America as Love Island crosses the pond.

A-MNEMONIC break America as Love Island crosses the pond. A-MNEMONIC Music Production London

Love Island has crossed the pond, and has been causing a storm…. quite literally.  The series premiered this week with 11 fresh-faced contestants entering the swanky new Love Island USA villa in Fiji, but on the first episode, it just wouldn’t stop raining!  Luckily, the rain didn’t stop the Islanders from getting up to their usual antics as the series has already delivered some serious drama in the few days it’s been on air, with one contestant going after another contestant’s man.

Toby Jarvis

A-MNEMONIC Music’s Toby Jarvis discusses some helpful tips to formulate the perfect music brief

A senior creative confided in me the other day – he didn’t like briefing music, didn’t feel he could talk about music and wished he could ‘brief music better’.

I was somewhat taken aback. Over the three or four projects we had previously worked on together I had never detected any lack of confidence with music briefing.

He expanded: “Oh I really hate dealing with music. I don’t have the language or the experience or the skills to talk about music. I’m intimidated and at sea with the whole prospect of thinking about music, I don’t have the vocabulary and quite happy to pass it on to someone else to deal with!”

It doesn’t have to be like this – briefing music can be good fun and an exciting part of the process. A little bit of forethought with the music can be a fantastic opportunity to be really creative and brave, creating an amazing piece of music that people will remember and become part of the DNA of your ad/film/TV show/experience.