Getir Mnemonic

Getir ‘You’ve Got It’ – Audio Branding

The on-demand groceries business Getir identified that they needed a ‘sound for their brand.’  Along with their agency Neverland, they commissioned A-MNEMONIC to come up with a sung mnemonic.   They wanted a sound that would be ownable to Getir, something that people could sing, whistle, hum or mimic.

Getir is part of the UK’s fast-growing rapid delivery market, in which they aim to bring goods to customers in as little as 10 minutes.

Getir, founded in Turkey in 2015, operates in more than 50 cities in its home market, and has expanded over the past year into eight other countries, including the UK and US.

The company – whose name means “bring” in Turkish – offers customers a selection of about 2,000 grocery items, ordered online and delivered to their door within minutes at any time of day.

A-MNEMONIC went through various stages of brainstorming and creative workshops, working with various different composers, musicians and singers.  The final result was a sung mnemonic using their strapline ‘You’ve Got It Getir’.

Client

Getir

Agency

Neverland

Composer

Craig Brown

Category

Advertising, Audio Branding, Jingle

The Guardian Podcasts – Audio Branding

Sonic Logos

Case Study

Despite being the leading commercial podcast publisher in the UK, The Guardian has only recently turned its attention to the task of branding their podcast offerings.

The marketing team at The Guardian sought help from A-MNEMONIC to create a suite of audio assets they could use across their podcasts – reflecting The Guardian’s core values and the concept of ‘diverse voices in conversation’. 

Besides creating a sonic identity for the suite of podcasts, A-MNEMONIC also had to search and cast five male and female voices that could veritably represent the sound of contemporary Britain.

The experimentation led the A-MNEMONIC team down different paths over the course of two intense weeks where a favourite idea emerged – The ‘Guardian Bounce’ – composed by A-MNEMONIC’s Adam Shaw. 

As one of the most trusted and respected outlets in the world, The Guardian’s audio branding had to clearly encompass the brand’s identity. What A-MNEMONIC did was create an original sonic umbrella, housing disparate podcasts under its cover, that artfully communicates The Guardian’s ethos in just a few impactful seconds.

Client

The Guardian

Composer

Adam Shaw

Category

Advertising, Audio Branding

just-eat

Just Eat Sponsorship

A-MNEMONIC have provided the music for the new sponsorship idents for food delivery service Just Eat.  The track is being used on various different idents across their latest campaign, that’s being aired all over Europe.

Client

Just Eat

Composed by

Adrian Leung

Category

Advertising, Audio branding

PagoFX-audio-branding

Pago FX – Audio Branding

A-MNEMONIC were brought in to develop the Sonic Branding for Santander’s new international transfer service PagoFX.  The sonic branding is used across all the PagoFX content – TV, Radio, Online, Events and Applications across the brand touchpoints.

A-MNEMONIC were briefed to create the PagoFX music theme, adaptable enough to be featured across seven different films. A music score was produced for each film to help portray the stories of each character. It also features a unique and recognisable PagoFX Sonic Logo that conveys the ‘ease of transfer.’

Client

Santander

Agency

Gravity London

Composer

Toby Jarvis

Category

Advertising, Audio Branding

TalkTalk Sonic Branding

TalkTalk – Audio Branding

Case Study

Sonic Logo

A-MNEMONIC were invited by TalkTalk to create a Unique musical Sonic Identity for their Brand.

With the launch of their “For Everyone” campaign, TalkTalk found they needed a ‘unique sound identity’ for the brand, that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness.
With successes on the Sonic Branding for travel brand ABTA and TV show Love Island, A-MNEMONIC were the ideal choice to deliver a music package.

The TalkTalk brand was established in 2003 – with a history of using a vast back catalogue of music in their marketing – from “Something in the Air” by Thunderclap Newman, “Neon Rainbow” by The Box Tips, and their well-known sponsorship with The X Factor, the brand has always engaged with their audience through music.

After research into the brand’s history and brand proposition, A-MNEMONIC presented to TalkTalk their vision for the brand’s audio identity –
with the core idea of keying of the syllabic rhythms of ‘Fairer Broadband for Everyone’.

A-MNEMONIC headed into the studio briefing their team of composers to produce several full-length brand tracks, culminating in a related sonic logo. From the several routes on the table, two ideas emerged as potential favourites and placed into audio research/ testing held by Global.

Following testing, the clear winner was chosen for it’s unique, distinctive and memorable qualities – the sound of TalkTalk was born.

TalkTalk plan to use their new audio mnemonic across all media: TV, Radio, Video On Demand and across all the brand’s touchpoints.

Client

TalkTalk

Agency

The & Partnership

Composer

Adam Shaw

Category

Advertising, Audio Branding

love-island-work

‘Love Island’ Sonic Identity – ITV2

Opening Titles Music
Sonic Logo
End titles music

A-MNEMONIC were brought in by ITV to produce a music package for the reality show Love Island, including the theme tune, bumpers, promos and stings, through to the end credits.

The ask was for some music that had the essence of Ibiza’s dance scene, and the result was an edgy yet catchy set of music, produced by Andrei Basirov and Toby Jarvis at A-MNEMONIC.

The Production Team of Love Island won a BAFTA TV award for “Reality and constructed factual” in 2018.

Further to this, the Love Island Theme Tune has been remixed by iLL BLU and featured on the Ministry of Sound Pool Party 2018 album.  The album spent three weeks at Number 1 in the Official UK Dance Albums Chart.

Client

ITV

Production

Love Island

Composer

Andrei Basirov & Toby Jarvis

Category

TV Shows

I Like The Way U Move Music

‘I Like The Way U Move’ Sonic Identity – BBC Three

I Like The Way U Move Theme

Sonic Logo

I Like the Way U Move is a BBC Three dating reality series where professional dancers and rookie non-dancers compete to find their perfect partner both on and off the dance floor.

A-MNEMONIC were commissioned to create the audio branding package for the show, from the opening titles, incidental music, and the audio for the graphics.

Renowned choreographer, dancer and actress Kaelynn ‘KK’ Harris is the resident dance expert, and she is joined by a series of guest judges. The series also features Jamie Laing, who himself is no stranger to the dance floor, having reached the 2020 Strictly final.

Broadcaster

BBC

Production Company

BBC Studios

Composed by

Thomas Foley & Toby Jarvis

Category

TV Shows

Audio Branding

‘Game of Talents’ Sonic Identity – ITV

A-MNEMONIC have produced the music package and theme for Game of Talents on ITV – a new TV series that combines the excitement of a talent show with all the fun of a game show.

Contestants try to discover the secret talents of the public for a chance to win a big money prize.

The series has been made for ITV by Thames – producers of Britain’s Got Talent and Supermarket Sweep – and will air every Saturday evening.

Each episode will see contestants team up with a celebrity favourite as the pairs work together to try and figure out the surprising and often bizarre hidden talents of eight mystery performers.  Game of Talents merges the excitement of a talent show with all the fun of a game show where viewers can play along at home.”

Client

ITV / Thames TV

Production

Game of Talents

Composers

Adam Shaw, Tim Clarke, & Toby Jarvis

Category

TV, Audio Branding

The Love Trap Music

‘The Love Trap’ Sonic Identuty- Channel 4

A-MNEMONIC have produced the theme music for the new Channel 4 TV dating show The Love Trap.

Presented by Joel Dommett, and featuring Too Hot To Handle‘s David Birtwistle; the series will see David looking for love with a mansion full of beautiful women waiting for him, but there’s a twist: only half of the women are genuinely seeking romance, while the others are in relationships and playing for a big cash prize.

That’s not all, as in each episode David will eliminate one contestant, but they won’t be leaving through the front door. Instead, they’ll be leaving through the floor when they’re dumped, quite literally, through a trapdoor!

Broadcaster

Channel 4

Production Company

Great Scott Media

Composed by

Thomas Foley & Toby Jarvis

Category

TV Shows

I Can See Your Voice Theme

‘I Can See Your Voice’ Sonic Identity – BBC One

Sonic Logo
Montage of the Show

A-MNEMONIC have produced the music theme package for the new BBC One talent show “I Can See Your Voice.”

Paddy McGuinness hosts the mystery singing game show, in which contestants aided by a celebrity panel must spot good singers without hearing them.

The celebrity panel includes Jimmy Carr, Alison Hammond, Amanda Holden, plus a weekly ‘Guest’ celebrity.  They must help two contestants pick out the best singers, if they pick correctly, they could win up to £10,000.

Watch every Saturday evening on BBC One.

Client

BBC One / Thames TV

Production

I Can See Your Voice

Composers

Stuart Hancock & Toby Jarvis

Category

TV, Audio Branding