How do you make one word memorable?
That was the challenge behind Primark’s latest radio campaign.
Commissioned by Girl & Bear and VCCP, A-MNEMONIC created a retro soul-inspired jingle built around a single vocal hook: “Iconic”.
Finding the right voice was everything.
Molly J brought the warmth, power and attitude the campaign demanded, helping transform
one word into a distinctive musical signature.
After developing multiple creative routes and recording English and Spanish versions,
the finished jingle is now on air across the UK, Ireland and Spain.
Composer: BK
Singer: Molly J
Production: A-MNEMONIC
