Despite being the leading commercial podcast publisher in the UK, The Guardian has only recently turned their attention to the task of branding their podcast offering
Over 15 million people in the UK listened to podcasts in 2020, with the figure set to rise by a cool five million in the next four years. That’s a lot of listeners!
For The Guardian, A-MNEMONIC worked with the idea outlined in the brief: reflecting The Guardian’s core values and the concept of ‘diverse voices in conversation’.
Besides creating a sonic identity for the suite of podcasts, A-MNEMONIC also had to search and cast for five male and female voices that could veritably represent the sound of contemporary Britain.