October 17, 2024  

A-MNEMONIC Crafts Badoo’s New Sonic Identity for “Find Something Real” Campaign!

We’re excited to share that A-MNEMONIC recently created the new sonic logo for Badoo as part of their brand relaunch!

Partnering with the agency Untold Fable, we were tasked with crafting a sound that captures the essence of Badoo—a dating app focused on real, meaningful connections. Our composer and sound designer Adam Shaw delivered the Badoo heartbeat, a rhythmic sonic identity that evokes the anticipation and excitement of dating.

The brief called for a sound that feels human, emotive, and real—pulsing with energy and embodying the brand’s message of authenticity. The result? A heartbeat that says “Badoo, Badoo, Badoo,” bringing life to the brand’s new creative platform, Find Something Real.

We’re proud to have been a part of this project, helping to shape the sound of Badoo for its next chapter!

September 20, 2021  1

A-MNEMONIC produce the new Audio Branding for The Guardian Podcasts

Despite being the leading commercial podcast publisher in the UK, The Guardian has only recently turned their attention to the task of branding their podcast offering

Over 15 million people in the UK listened to podcasts in 2020, with the figure set to rise by a cool five million in the next four years. That’s a lot of listeners! 

For The Guardian, A-MNEMONIC worked with the idea outlined in the brief: reflecting The Guardian’s core values and the concept of ‘diverse voices in conversation’. 

Besides creating a sonic identity for the suite of podcasts, A-MNEMONIC also had to search and cast for five male and female voices that could veritably represent the sound of contemporary Britain.

November 20, 2020  1

A-MNEMONIC helps to being a little softness to Charlie Banana diapers commercial.

We’re excited to share with you our latest music and sound design on this beautiful commercial for Charlie Banana. With music composed by Stuart Hancock, and Sound Design by Toby Jarvis.
We teamed up with NERD Productions London and USA based Agency Curiosity, to bring to life Charlie Banana’s mission of making the world a better place for future generations and to celebrate motherhood and all-around sweetness. Check out the hand-crafted, stop motion piece of beauty! ‘A little softness’, Directed by Hayley Morris.

xbox-gears-of-war
April 25, 2020  

Xbox ‘Gears of War’

We’ve been busy during the lockdown, creating the sound design for the launch video on the new Gears of War video game, GEARS TACTICS, released 28th April 2020 for Xbox. Created by Billelis through production company NERD Productions London, Gears Tactics is a fast-paced, turn-based strategy game where you are outnumbered and fighting for survival.