A-MNEMONIC have created the unique musical Sonic Identity for TalkTalk – to be used across all of their advertising.
With the launch of their “For Everyone” campaign, TalkTalk needed a ‘unique sound identity’ that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness.
A-MNEMONIC were chosen for this task following our success with the Sonic Branding for travel brand ABTA and TV show Love Island.
A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’
Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.
A-MNEMONIC have been working with Advertising Agency Intermarketing on their latest campaign for KIND. With a mixture of upbeat music and sound design using natural instruments, these adverts are so moreish.
A-MNEMONIC have produced the sound design on the Gears Ink branding – a tattoo event to celebrate the release of the sixth instalment of the Gears Xbox game Gears of War series on Xbox.
A senior creative confided in me the other day – he didn’t like briefing music, didn’t feel he could talk about music and wished he could ‘brief music better’.
I was somewhat taken aback. Over the three or four projects we had previously worked on together I had never detected any lack of confidence with music briefing.
He expanded: “Oh I really hate dealing with music. I don’t have the language or the experience or the skills to talk about music. I’m intimidated and at sea with the whole prospect of thinking about music, I don’t have the vocabulary and quite happy to pass it on to someone else to deal with!”
It doesn’t have to be like this – briefing music can be good fun and an exciting part of the process. A little bit of forethought with the music can be a fantastic opportunity to be really creative and brave, creating an amazing piece of music that people will remember and become part of the DNA of your ad/film/TV show/experience.
The team at A-MNEMONIC were commissioned by Global Radio to create a unique audio identity for the travel brand ABTA.
Jack and Dani’s love story captured the nation’s hearts as they soared to victory in Love Island 2018. The winners of the show are now back on TV, this time in the real world. “Jack and Dani: Life After Love Island”, a spin-off show that follows the couple, and documents how they have navigated their way through life with their new-found fame.
The A-MNEMONIC team were commissioned by Havas London to re-imagine and update the 1950’s song “Only You” by The Platters for their new Lemlift and Lemsip campaigns.
A-MNEMONIC Music has composed this song-and-dance number for the latest Senokot Max campaign for Havas London.
Written by creatives Tom Manning and Dave Mygind, the advert celebrates “how a wonderfully regular life could be.”
With the release of the Love Island album from Ministry of Sound – ITV’s hit reality show has truly become a brand of its own.
