June 5, 2025  1

Love Island Turns 12 – And So Does Ours Iconic Music Theme

Twelve years ago, A-MNEMONIC were asked to create the sonic identity for a brand-new reality show called Love Island.  We had no idea it would become a cultural juggernaut –  and that our music would still be pulsing through villa walls over a decade later.

From the unmistakable stings and dramatic beds, to the cheeky cues and sun-drenched vibes, the soundtrack has played a huge part in giving Love Island its personality.  It’s helped shape the mood, the moments, and the meme-worthy madness ever since.

May 1, 2025  

A-MNEMONIC Scores ITV’s Genius Game, Hosted by David Tennant

A-MNEMONIC is behind the bold, brainy sonic branding and soundtrack for ITV’s newest reality competition, Genius Game, hosted by David Tennant.  Premiering 30 April on ITV1 and ITVX, the show is a high-stakes blend of strategy, logic, and social manipulation—demanding a soundtrack as clever and dramatic as the game itself.

Composed by A-MNEMONIC’s Toby Jarvis and Andrei Basirov, the music sets the tone for this UK adaptation of the cult Korean hit.  From the cinematic title sequence to tense elimination stings and strategic flashbacks, the score elevates every twist, betrayal, and moment of revelation.

Blending orchestral and electronic elements, the music is layered, modern, and full of intrigue—designed to mirror the sleek, architectural set and the razor-sharp gameplay.

“Everything in this show is about strategy—so the music had to think smart too,” says Jarvis.

Whether it’s whispered plotting or an epic showdown, A-MNEMONIC’s soundtrack brings Genius Game to life with sophistication, suspense, and style.

April 14, 2025  

A-MNEMONIC Scores BBC Radio 4’s Star-Studded Adaptation of Casino Royale

A-MNEMONIC is thrilled to have composed the original score for BBC Radio 4’s brand-new audio dramatisation of Ian Fleming’s Casino Royale, airing this Easter Sunday. Broadcasting at 3pm on 20th April 2025, this special one-hour production brings Bond’s first mission vividly to life.

Scored by A-MNEMONIC’s Toby Jarvis, the music plays a central role in the storytelling – guiding listeners through smoky casinos, high-stakes showdowns, and tense interrogations. Every note was carefully crafted to heighten the drama, evoke atmosphere, and capture the sleek, dangerous world of 007. The score doesn’t just set the tone – it helps shape each scene and enhance the emotional and psychological tension throughout.

The adaptation boasts an A-list cast: Toby Stephens returns as the iconic James Bond, joined by Downton Abbey’s Hugh Bonneville as the villainous Le Chiffre. Susannah Fielding (This Time with Alan Partridge) stars as the mysterious Vesper Lynd, and Josh Stamberg (WandaVision, The Morning Show) plays CIA agent Felix Leiter. The ensemble cast delivers a gripping performance that brings Fleming’s original novel to life in a new and thrilling format.

Don’t miss this exciting take on the original Bond adventure – tune in to BBC Radio 4 or BBC Sounds at 3pm this Easter Sunday for an hour of espionage, elegance, and thrilling Bond action.

March 23, 2025  

A-MNEMONIC Creates the Sound of ITV’s 99 to Beat

Every great gameshow needs an unforgettable soundtrack, and for ITV’s latest entertainment hit “99 to Beat”, the music had to match the show’s fun, fast-paced, and unpredictable nature.  That’s where A-MNEMONIC came in.

Tasked with capturing the show’s bold and bonkers spirit, A-MNEMONIC’s composers Andrei Basirov and Toby Jarvis produced a dynamic, high-energy sonic branding package, designed to heighten the excitement of the show, and be instantly remembered.  The brief called for a strong musical identity with an easily attributable hook and melody.  Fun and a little bit out there, for a family-friendly, 6pm Saturday night slot.

With Adam and Ryan Thomas making their debut as hosts, and ITV and Initial TV delivering a must-watch spectacle, 99 to Beat is set to become a prime-time favourite.  And thanks to A-MNEMONIC, the show doesn’t just look great – it sounds iconic too.

99 to Beat airs ITV1 & ITVX.

pom-bear jingle
August 12, 2024  

Pom-Bear’s ‘Put a Little Pom in Your Day’ Campaign Shines with A-MNEMONIC’s Infectious Jingle

A-MNEMONIC are delighted to have partnered with Iris on the vibrant ‘Put a Little Pom in Your Day’ campaign for Pom-Bear, the beloved children’s snack brand from KP Snacks!  At A-MNEMONIC, we’re all about creating unforgettable sonic branding experiences, and we had a blast crafting the catchy jingle that brings this campaign to life.  Our incredibly talented composer Craig Brown and the amazing Karina Ramage on vocals infused the jingle with the playful energy that perfectly captures the spirit of Pom-Bear.

This exciting campaign is all about celebrating the spontaneous, joyful moments that bring parents and children closer together.  Whether it’s through a 20” TV commercial or radio spots, the campaign’s narrative shines a spotlight on those little moments of play that make family life so special.

We’re thrilled to have contributed our sonic expertise to a campaign that’s as heartwarming as it is memorable.

January 17, 2024  

🌟 The Martin Lewis Money Show Returns with a Bang! 🌟

In its 13th season, the unmistakable A-MNEMONIC ‘ear-worm’ theme tune and music branding are back to draw you into the mood of the show.

Our favourite financial guru, Martin Lewis, is on fire as he dishes out brilliant money-saving advice every week on ITV1. 

With infectious energy he shares top tips, the latest in energy news and savvy advice on maximising your cash. Get ready for another season of financial wisdom that’s bound to hit the bullseye with audiences! 

The show receives ratings of 3 to 4m viewers, and most weeks heads the top 10 current affairs show ratings in Broadcast magazine.

January 15, 2024  

Get ready for the sizzling premiere of ‘Love Island All Stars’ on ITV1!

Our iconic music branding takes centre stage once again. The theme tune and catchy snippets have become the unmistakable heartbeat of the show, making it one of the most recognisable and instantly associated signature themes across the 20 territories that produce their own versions.

Dive into the Love Island All Stars, where the game-changing twist is that all the singles are seasoned veterans of the show. Brace yourself for a rollercoaster of emotion as they navigate familiar territory, and this time, sparks might fly among those who already share a Love Island history!

Prepare to welcome back some familiar faces in the latest cast. These Love Island alumni bring a whole new level of drama and entertainment that audiences won’t want to miss! 🔥🏝️

#LoveIslandAllStars #TVPremiere #MustWatch

October 2, 2023  

The Guardian Podcasts Shine at British Podcast Awards

The Guardian’s daily news podcast, “Today in Focus,” has achieved top honours with a Gold award at the 2023 British Podcast Awards, for the Best News and Current Affairs Podcast – reaffirming its status as a leading voice in the world of podcasting.
Alongside this achievement, The Guardian’s innovative sonic branding, created by A-MNEMONIC, has drawn attention for its success in elevating the overall podcast experience.

In addition to receiving the prestigious Gold Award in the News and Current Affairs category, “Today in Focus” also claimed the Silver Award in the Best Daily Podcast category.

The British Podcast Awards, an annual celebration of outstanding British podcasts, pays tribute to both independent creators and established names, highlighting the best offerings in the ever-expanding podcast landscape.

The Gold award was accepted by Today in Focus presenters Iqbal and Safi, saying: “There’s so much competition in this space and everyone in our team tries their guts out. We know this show is really good and to get some recognition of that is very rewarding for us and for everyone who works on the show.”

Katharine Viner, Editor-in-Chief of The Guardian, expressed her enthusiasm for the victory, stating, “This award is absolutely deserved. Since its inception in 2018, ‘Today in Focus’ has consistently stood out with its deeply researched journalism, which draws from The Guardian’s global network of reporters. It is complemented by superb production, sound design, and the outstanding hosting duo of Nosheen Iqbal and Michael Safi.”

The Guardian’s triumph at the British Podcast Awards and its successful collaboration with A-MNEMONIC, underscore the publication’s dedication to delivering exceptional content and creating immersive experiences for its audience.

June 5, 2023  

A-MNEMONIC produce sonic logo as part of the new brand positioning for the organisation Which?

A-MNEMONIC was approached by advertising agency Brave Spark to develop a sonic logo for the renowned organisation Which?, as part of their brand repositioning efforts.

The core of the campaign revolved around the compelling message: “Get Answers.”  The aim was to inspire individuals to seek the answers they needed for all of life’s questions.  In line with this brand refresh, Brave Spark engaged A-MNEMONIC to create a sonic logo that could be seamlessly integrated across various platforms.  The sonic logo was intended to convey a moment of realisation, akin to a lightbulb moment, evoking a sense of optimism and instantly recognizable as Which?.

Result

After an extensive period of development and workshops, A-MNEMONIC successfully crafted a sound that embodied a moment of clarity—a resounding “AHA” that reflects the overwhelming relief customers experience upon finding the answers to pressing life questions.  This sonic logo effectively represents the immense relief associated with finding the answer using Which?

The Launch

With a comprehensive range of over 130 campaign deliverables spanning ATL and digital placements, the new Which? sonic logo serves as a distinctive audio signature at the end of all their original content, including podcasts, video materials, and advertisements featuring audio elements.

May 31, 2023  

National Television Awards Nominations

We are delighted to announce that three TV shows, for which A-MNEMONIC has produced the theme music, have received nominations at this year’s National Television Awards! These outstanding shows include Love Island, The Martin Lewis Money Show, and our very own arrangement of the Never Mind The Buzzcocks theme.

This recognition is a testament to the hard work and dedication of our talented team who have worked tirelessly to create captivating and memorable theme music for these shows. We are incredibly proud to be associated with such acclaimed television programs.

To vote for your favourite TV shows, please visit the following link: https://lnkd.in/dnekRHG