A-MNEMONIC compose the Sound of TalkTalk

A-MNEMONIC have created the unique musical Sonic Identity for TalkTalk – to be used across all of their advertising.

With the launch of their “For Everyone” campaign, TalkTalk needed a ‘unique sound identity’ that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness. 
A-MNEMONIC were chosen for this task following our success with the Sonic Branding for travel brand ABTA and TV show Love Island.

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“Born Beautiful” song written for bubu skincare

A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’

Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.

NEW MUSIC FOR OPTREX ACTIMIST TV COMMERCIAL

A-MNEMONIC has written the music on the latest TV commercial for Optrex ActiMist for Havas London. Titled “Screen Eyes” – the campaign revolves around a surreal yet eerily familiar idea, depicting a world where people have developed eyes in the shape of screens.

Black Mirror director Owen Harris shot the TV ad, where we see everyday people going about their everyday lives, that all connect to an increasingly common ailment – dry eyes – caused by the technology we have become so attached to.

While technology, lifestyle and habits have evolved dramatically over the past 15 years, our bodies have not kept pace – and modern life is taking its toll on our eyes. Screen Eyes is that uncomfortable, dry feeling in your eyes that occurs from looking at screens for a long period of time. This is because staring at screens results in you blinking up to 60% less, reducing the spread of tears and disturbing the protective layer of your eye, causing moisture to evaporate. So the more you stare at screens, the drier and irritated your eyes feel.

Elliot Harris, Creative Director for RB at Havas, adds: “Owen [Harris, director] has brought our Screen Eyes concept to life brilliantly, crafting a world that is both surreal yet instantly recognisable. That someone of his calibre wanted to be involved is testament to the creative journey we’re on with RB, with whom we’re making some genuinely eye-catching work.”

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