A-MNEMONIC produce sonic logo as part of the new brand positioning for the organisation Which?

A-MNEMONIC was approached by advertising agency Brave Spark to develop a sonic logo for the renowned organisation Which?, as part of their brand repositioning efforts.

The core of the campaign revolved around the compelling message: “Get Answers.”  The aim was to inspire individuals to seek the answers they needed for all of life’s questions.  In line with this brand refresh, Brave Spark engaged A-MNEMONIC to create a sonic logo that could be seamlessly integrated across various platforms.  The sonic logo was intended to convey a moment of realisation, akin to a lightbulb moment, evoking a sense of optimism and instantly recognizable as Which?.

Result

After an extensive period of development and workshops, A-MNEMONIC successfully crafted a sound that embodied a moment of clarity—a resounding “AHA” that reflects the overwhelming relief customers experience upon finding the answers to pressing life questions.  This sonic logo effectively represents the immense relief associated with finding the answer using Which?

The Launch

With a comprehensive range of over 130 campaign deliverables spanning ATL and digital placements, the new Which? sonic logo serves as a distinctive audio signature at the end of all their original content, including podcasts, video materials, and advertisements featuring audio elements.

National Television Awards Nominations

We are delighted to announce that three TV shows, for which A-MNEMONIC has produced the theme music, have received nominations at this year’s National Television Awards! These outstanding shows include Love Island, The Martin Lewis Money Show, and our very own arrangement of the Never Mind The Buzzcocks theme.

This recognition is a testament to the hard work and dedication of our talented team who have worked tirelessly to create captivating and memorable theme music for these shows. We are incredibly proud to be associated with such acclaimed television programs.

To vote for your favourite TV shows, please visit the following link: https://lnkd.in/dnekRHG

Never Mind The Buzzcocks gets an A-MNEMONIC music update

A-MNEMONIC have updated the Music Theme, as part of the rebranding of Never Mind The Buzzcocks.

The renowned comedy show has returned to Sky with brand new host Greg Davies. Returning to the show, Noel Fielding is a team captain opposite Daisy May Cooper, with Jamali Maddix featuring as a regular guest.

Each week the host and team captains are joined by a roster of top music and comedy stars to compete against each other. Viewers can expect the unpredictability of the original series, with some of the best known and loved rounds remaining, alongside some new surprises thrown in along the way.

Redknapps Big Night Out

Music theme produced for ‘Redknapp’s Big Night Out’

A-MNEMONIC were asked by Sky One and Expectation to produce a music theme ‘with a wall of attitude’ – for the new Father-and-son duo Harry and Jamie Redknapp topical sports-come-chat show ‘Redknapp’s Big Night Out’,  on Sky One.

Following the success of their ‘Redknapp’s Home Fixture’ last May, the father-and-son duo have reunited with comedian Tom Davis for the new six-part topical sports-come-chat show, which airs on Sky One and TV streaming service NOW.

A-MNEMONIC Dominates Saturday Night Prime Time TV producing Music for both ‘I Can See your Voice’ and ‘Game of Talents’

A-MNEMONIC has gone head to head and produced both the music themes and music branding package for ‘I Can See Your Voice’ on BBC One, and ‘Game of Talents’ on ITV.

I Can See Your Voice is hosted by Paddy McGuinness who is joined by celebrity investigators Jimmy Carr, Alison Hammond, and Amanda Holden.

Each week the celebrities, joined by a special guest, will help a team of two players tell the difference between good and bad mystery singers, without ever hearing them sing a note.

Then over at ITV, you can watch ‘Game of Talents’ – branded ‘the most judgemental TV show’ and presented by Vernon Kay in the new seven-part series which features eight different performers every week, each showcasing their own talent.

There’s one big catch though – contestants in the studio and viewers watching at home have no idea what those talents are and have to make a prediction based on the performer’s appearance.

A-MNEMONIC crack America as Love Island crosses the pond.

love island usa

Love Island has crossed the pond, and has been causing a storm…. quite literally.  The series premiered this week with 11 fresh-faced contestants entering the swanky new Love Island USA villa in Fiji, but on the first episode, it just wouldn’t stop raining!  Luckily, the rain didn’t stop the Islanders from getting up to their usual antics as the series has already delivered some serious drama in the few days it’s been on air, with one contestant going after another contestant’s man.