A-MNEMONIC have created the unique musical Sonic Identity for TalkTalk – to be used across all of their advertising.
With the launch of their “For Everyone” campaign, TalkTalk needed a ‘unique sound identity’ that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness.
A-MNEMONIC were chosen for this task following our success with the Sonic Branding for travel brand ABTA and TV show Love Island.
A-MNEMONIC headed into the studio to produce various full-length brand tracks, accompanied by a related sonic logo. Following an intensive research group, one route was the clear winner, chosen for it’s unique, distinctive and memorable qualities – the sound of TalkTalk was born.
TalkTalk now use their new sound across all their media, from TV, Radio and Video On Demand, and across the brand’s touchpoints.