A-MNEMONIC compose the Sound of TalkTalk

A-MNEMONIC have created the unique musical Sonic Identity for TalkTalk – to be used across all of their advertising.

With the launch of their “For Everyone” campaign, TalkTalk needed a ‘unique sound identity’ that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness. 
A-MNEMONIC were chosen for this task following our success with the Sonic Branding for travel brand ABTA and TV show Love Island.

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“Born Beautiful” song written for bubu skincare

A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’

Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.

We’ve Moved!

Hooray! We’ve finally moved to our new Soho home at 27 Lexington Street, W1F 9AQ. With the Farrow & Ball paint job outside! Come and say hi and see the studios…

A-MNEMONIC break America as Love Island crosses the pond.

A-MNEMONIC break America as Love Island crosses the pond. A-MNEMONIC Music Production London

Love Island has crossed the pond, and has been causing a storm…. quite literally.  The series premiered this week with 11 fresh-faced contestants entering the swanky new Love Island USA villa in Fiji, but on the first episode, it just wouldn’t stop raining!  Luckily, the rain didn’t stop the Islanders from getting up to their usual antics as the series has already delivered some serious drama in the few days it’s been on air, with one contestant going after another contestant’s man.

Toby Jarvis

A-MNEMONIC Music’s Toby Jarvis discusses some helpful tips to formulate the perfect music brief

A senior creative confided in me the other day – he didn’t like briefing music, didn’t feel he could talk about music and wished he could ‘brief music better’.

I was somewhat taken aback. Over the three or four projects we had previously worked on together I had never detected any lack of confidence with music briefing.

He expanded: “Oh I really hate dealing with music. I don’t have the language or the experience or the skills to talk about music. I’m intimidated and at sea with the whole prospect of thinking about music, I don’t have the vocabulary and quite happy to pass it on to someone else to deal with!”

It doesn’t have to be like this – briefing music can be good fun and an exciting part of the process. A little bit of forethought with the music can be a fantastic opportunity to be really creative and brave, creating an amazing piece of music that people will remember and become part of the DNA of your ad/film/TV show/experience.