We launched A-MNEMONIC Music at Cannes Lions exactly 10 years ago. Founder and MD Toby Jarvis looks back at the summer of 2013. “I had left my previous job the day before and was due in Cannes the next day. With no phone or business cards. Just passion and enthusiasm. Read more
A-MNEMONIC produce sonic logo as part of the new brand positioning for the organisation Which?
A-MNEMONIC was approached by advertising agency Brave Spark to develop a sonic logo for the renowned organisation Which?, as part of their brand repositioning efforts. The core of the campaign revolved around the compelling message: “Get Answers.” The aim was to inspire individuals to seek the answers they needed for all of life’s questions. Read more
National Television Awards Nominations
We are delighted to announce that three TV shows, for which A-MNEMONIC has produced the theme music, have received nominations at this year’s National Television Awards! These outstanding shows include Love Island, The Martin Lewis Money Show, and our very own arrangement of the Never Mind The Buzzcocks theme. Read more
The A-MNEMONIC sonic branding report 2023.
We’ve now released our first-ever Sonic Branding Report. An academic analysis of the latest thinking, ideas, stats and arguments. Read more
Can You Generate a Completely AI Produced Song?
A-MNEMONIC’s Toby Jarvis explores whether artificial intelligence can truly create music that emotes, and has personality and believability. Having watched the rise of artificial intelligence – both during the creative process and, with the listener or consumer, things are getting interesting. Read more
‘The Games’ on ITV receive an A-MNEMONIC music makeover
A-MNEMONIC have produced the music package for the new ITV sporting show ‘The Games.’ The Games took over ITV’s 9 pm slot every night for a week in Early May 2022. Holly Willoughby, Freddie Flintoff, and Alex Scott present The Games where twelve celebrities take on several sporting activities. Read more
A-MNEMONIC create new audio branding for Getir with Neverland Agency
A-MNEMONIC have created a music branding package for Getir – the app-based home delivery service. The first time Getir has embarked on such a wide-reaching audio branding exercise. Read more
A-MNEMONIC produce music for ‘I Literally Just Told You’ on Channel 4
Richard Bacon’s new Channel 4 creation ‘I Literally Just Told You’ has literally turned the quiz show format on its head. Hosted by Jimmy Carr, four contestants have to answer questions that have been written LIVE as the show is being filmed, from a celebrity cameo to an off the cuff joke, or even something one of the contestants has shared about themselves. The show ducks and dives with tension and drama, and A-MNEMONIC helped create that extra tension with the music – writing 40 minutes of music that’s used throughout the show, as well as composing the theme music. Read more
Never Mind The Buzzcocks gets an A-MNEMONIC music update
A-MNEMONIC have updated the Music Theme, as part of the rebranding of Never Mind The Buzzcocks. The renowned comedy show has returned to Sky with brand new host Greg Davies. Read more
A-MNEMONIC produce the new Audio Branding for The Guardian Podcasts
Despite being the leading commercial podcast publisher in the UK, The Guardian has only recently turned their attention to the task of branding their podcast offering Over 15 million people in the UK listened to podcasts in 2020, with the figure set to rise by a cool five million in the next four years. That’s a lot of listeners! Read more