‘Rise’ forms part of his new EP ‘I Thought We’d Be Happy Here’ – a collection of spacious, electronic, piano-led vocal pop tracks, mixed by Tim Rowkins (Mura Masa, Maribou State, Two Door Cinema Club, Rina Sawayama). It encapsulates his desperation in our digital future; a world in which we have everything we want, but little of what we actually need.
An exciting new production album release from A-MNEMONIC. ‘Percussive Adventures’ explores the world of rhythm. From tribal beats to organic sounds, the album is full of energetic drumlines and rhythmic sounds to create a range of moods. Composed by Adrian Leung.
A senior creative confided in me the other day – he didn’t like briefing music, didn’t feel he could talk about music and wished he could ‘brief music better’.
I was somewhat taken aback. Over the three or four projects we had previously worked on together I had never detected any lack of confidence with music briefing.
He expanded: “Oh I really hate dealing with music. I don’t have the language or the experience or the skills to talk about music. I’m intimidated and at sea with the whole prospect of thinking about music, I don’t have the vocabulary and quite happy to pass it on to someone else to deal with!”
It doesn’t have to be like this – briefing music can be good fun and an exciting part of the process. A little bit of forethought with the music can be a fantastic opportunity to be really creative and brave, creating an amazing piece of music that people will remember and become part of the DNA of your ad/film/TV show/experience.
The team at A-MNEMONIC were commissioned by Global Radio to create a unique audio identity for the travel brand ABTA.
Jack and Dani’s love story captured the nation’s hearts as they soared to victory in Love Island 2018. The winners of the show are now back on TV, this time in the real world. “Jack and Dani: Life After Love Island”, a spin-off show that follows the couple, and documents how they have navigated their way through life with their new-found fame.
The A-MNEMONIC team were commissioned by Havas London to re-imagine and update the 1950’s song “Only You” by The Platters for their new Lemlift and Lemsip campaigns.
A-MNEMONIC Music has composed this song-and-dance number for the latest Senokot Max campaign for Havas London.
Written by creatives Tom Manning and Dave Mygind, the advert celebrates “how a wonderfully regular life could be.”
With the release of the Love Island album from Ministry of Sound – ITV’s hit reality show has truly become a brand of its own.