‘The Games’ on ITV receive an A-MNEMONIC music makeover

A-MNEMONIC have produced the music package for the new ITV sporting show ‘The Games.’

The Games took over ITV’s 9 pm slot every night for a week in Early May 2022.

Holly Willoughby, Freddie Flintoff, and Alex Scott present The Games where twelve celebrities take on several sporting activities. One of them is crowned the competition’s winner at the end of the week.

The show originally aired for three seasons on Channel 4 from 2003 until 2006, however, ITV rebooted the show with a new line-up of famous faces.

After undergoing several weeks of intense training, the celebrities go head-to-head in athletic, swimming, gymnastic and cycling events to earn medals.

At the end of the week, the male and female contestants with the most medals will be crowned the 2022 champions

“Born Beautiful” song written for bubu skincare

A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’

Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.