Sonic branding isn’t new – it’s been around in TV, film, and broadcasting for decades. Think about the MGM lion’s roar, the little kid saying “I Made This” at the end of The X-Files, or the “Shh. Read more
Rob Dunham to Judge Creative Circle Awards 2025 in Audio, Radio & Podcast Category
Rob Dunham, Executive Producer and sonic branding expert at A-MNEMONIC, has been invited to join the jury for this year’s Creative Circle Awards, judging entries in the Audio, Radio & Podcast category. As one of the UK’s longest-running advertising and creative awards, the Creative Circle celebrates outstanding work across the industry, recognising the power of craft and innovation in British creativity. Read more
A-MNEMONIC Crafts Badoo’s New Sonic Identity for “Find Something Real” Campaign!
We’re excited to share that A-MNEMONIC recently created the new sonic logo for Badoo as part of their brand relaunch! Partnering with the agency Untold Fable, we were tasked with crafting a sound that captures the essence of Badoo—a dating app focused on real, meaningful connections. Read more
Pom-Bear’s ‘Put a Little Pom in Your Day’ Campaign Shines with A-MNEMONIC’s Infectious Jingle
A-MNEMONIC are delighted to have partnered with Iris on the vibrant ‘Put a Little Pom in Your Day’ campaign for Pom-Bear, the beloved children’s snack brand from KP Snacks! At A-MNEMONIC, we’re all about creating unforgettable sonic branding experiences, and we had a blast crafting the catchy jingle that brings this campaign to life. Read more
Decoding the Influence of Music in Brand Perception
What is sonic branding? Sonic branding is music or sound that carries the emotional attributes – the ‘feeling’ of a brand via your ears, to the brain of the listener, or consumer. Read more
A-MNEMONIC Music Scores Big with ‘Rob Beckett’s Smart TV’ Theme on Sky Max
A-MNEMONIC Music are excited to unveil their latest masterpiece: the theme tune and musical identity for the electrifying new show “Rob Beckett’s Smart TV” on Sky Max. With composers Andrei Basirov and Toby Jarvis at the helm, the composing duo have crafted a soundtrack that perfectly encapsulates the show’s fast-paced energy and comedic flair. Read more
🌟 The Martin Lewis Money Show Returns with a Bang! 🌟
In its 13th season, the unmistakable A-MNEMONIC ‘ear-worm’ theme tune and music branding are back to draw you into the mood of the show. Our favourite financial guru, Martin Lewis, is on fire as he dishes out brilliant money-saving advice every week on ITV1. Read more
Get ready for the sizzling premiere of ‘Love Island All Stars’ on ITV1!
Our iconic music branding takes centre stage once again. The theme tune and catchy snippets have become the unmistakable heartbeat of the show, making it one of the most recognisable and instantly associated signature themes across the 20 territories that produce their own versions. Read more
🎶 A-MNEMONIC and ABBA Magic on ITV1’s “Mamma Mia! I Have a Dream”! 🎶
A-MNEMONIC unveils new arrangements of iconic ABBA hits for the sensational ITV1 show, “Mamma Mia! I Have a Dream.” 🌟 Commissioned for a musical makeover, A-MNEMONIC has orchestrated and recorded twelve contemporary arrangements that set the stage ablaze each show, during the song and dance numbers. Read more
The Guardian Podcasts Shine at British Podcast Awards
The Guardian’s daily news podcast, “Today in Focus,” has achieved top honours with a Gold award at the 2023 British Podcast Awards, for the Best News and Current Affairs Podcast – reaffirming its status as a leading voice in the world of podcasting. Alongside this achievement, The Guardian’s innovative sonic branding, created by A-MNEMONIC, has drawn attention for its success in elevating the overall podcast experience. Read more