February 7, 2023  1

The A-MNEMONIC sonic branding report 2023.

We’ve now released our first-ever Sonic Branding Report.
An academic analysis of the latest thinking, ideas, stats and arguments.
This is only available for advertisers, brands, and broadcasters.

We break dense, often-inaccessible scholarship down into manageable chunks and discuss them informally. Second, we build on existing scholarship alongside recent data in order to make our own suggestions about where sonic branding may be heading next…

This report is aimed at anyone working for brands, their advertisers, marketers and strategists alike. Particularly those who find talking about, or quantifying their use of music perplexing. It doesn’t need to be that way!

Register your interest here

May 9, 2022  1

‘The Games’ on ITV receive an A-MNEMONIC music makeover

A-MNEMONIC have produced the music package for the new ITV sporting show ‘The Games.’

The Games took over ITV’s 9 pm slot every night for a week in Early May 2022.

Holly Willoughby, Freddie Flintoff, and Alex Scott present The Games where twelve celebrities take on several sporting activities. One of them is crowned the competition’s winner at the end of the week.

The show originally aired for three seasons on Channel 4 from 2003 until 2006, however, ITV rebooted the show with a new line-up of famous faces.

After undergoing several weeks of intense training, the celebrities go head-to-head in athletic, swimming, gymnastic and cycling events to earn medals.

At the end of the week, the male and female contestants with the most medals will be crowned the 2022 champions

April 20, 2022  1

A-MNEMONIC create new audio branding for Getir with Neverland Agency

A-MNEMONIC have created a music branding package for Getir – the app-based home delivery service. The first time Getir has embarked on such a wide-reaching audio branding exercise.
Getir identified the need for a ‘characterful brand sound’ to be used across all their media assets worldwide. Together with agency Neverland, they commissioned A-MNEMONIC to create a sung mnemonic, ownable and unmistakably attributable to Getir, that anyone could sing, whistle, hum or mimic… and work in any language.

Getir, founded in Turkey in 2015, operates in more than 50 cities in its home market, and has expanded over the past year into eight other countries, including the UK and US.
A big player in the UK’s fast-growing rapid delivery market, Getir aims to bring groceries to customers in as little as 10 minutes.
Getir (the name means “bring” in Turkish) offers customers a selection of some 2,000 grocery items, ordered online and delivered to your door within minutes – at any time of day!

The A-MNEMONIC music team went through various stages of brainstorming and creative workshops, working with various composers, musicians and singers. The final result was a sung mnemonic using the strapline ‘You’ve Got It – Getir’.

Getir Mnemonic
November 20, 2020  1

A-MNEMONIC helps to being a little softness to Charlie Banana diapers commercial.

We’re excited to share with you our latest music and sound design on this beautiful commercial for Charlie Banana. With music composed by Stuart Hancock, and Sound Design by Toby Jarvis.
We teamed up with NERD Productions London and USA based Agency Curiosity, to bring to life Charlie Banana’s mission of making the world a better place for future generations and to celebrate motherhood and all-around sweetness. Check out the hand-crafted, stop motion piece of beauty! ‘A little softness’, Directed by Hayley Morris.

November 28, 2019  1

A-MNEMONIC compose the Sound of TalkTalk

A-MNEMONIC have created the unique musical Sonic Identity for TalkTalk – to be used across all of their advertising.

With the launch of their “For Everyone” campaign, TalkTalk needed a ‘unique sound identity’ that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness. 
A-MNEMONIC were chosen for this task following our success with the Sonic Branding for travel brand ABTA and TV show Love Island.

Continue reading →

November 12, 2019  1

“Born Beautiful” song written for bubu skincare

A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’

Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.