The Guardian Podcasts Shine at British Podcast Awards

The Guardian’s daily news podcast, “Today in Focus,” has achieved top honours with a Gold award at the 2023 British Podcast Awards, for the Best News and Current Affairs Podcast – reaffirming its status as a leading voice in the world of podcasting. Alongside this achievement, The Guardian’s innovative sonic branding, created by A-MNEMONIC, has drawn attention for its success in elevating the overall podcast experience. Read more

A-MNEMONIC compose the Sound of TalkTalk

A-MNEMONIC have created the unique musical Sonic Identity for TalkTalk – to be used across all of their advertising. With the launch of their “For Everyone” campaign, TalkTalk needed a ‘unique sound identity’ that highlighted great speed, a simple offering, easy to deal with – underpinned by the value of fairness. Read more

“Born Beautiful” song written for bubu skincare

A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’ Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch. Read more