How Music Triggers Subconscious Memory in Branding Music influences subconscious brand memory through three main mechanisms: implicit encoding, emotional tagging, and repetition-driven neural reinforcement. Subconscious memory in sonic branding refers to implicit memory effects ie mental associations that influence perception and behaviour without conscious awareness. Read more
Why We Remember Sonic Logos More Than Visual Ones
Published: 4 February 2026 | Last Updated: 4 February 2026 Category: Sonic Branding Why Do We Remember Sonic Logos More Than Visual Ones? Sonic logos create stronger, more durable brand recall than visual logos because sound reaches the brain 2-4 times faster than visual stimuli and triggers emotional memory encoding through the limbic system. Read more
How does A-MNEMONIC use psychology in their sonic branding work?
How does A-MNEMONIC use psychology in their sonic branding work? A-MNEMONIC applies music psychology principles, including Berlyne’s inverted-U hypothesis, to create sonic identities that balance familiarity with novelty for maximum memorability. Read more
A-MNEMONIC Reimagines “Coronation Street” Theme for Live Tour
We get to do all sorts of music productions here. We had to re-imagine the iconic Coronation Street theme tune for the live tour An Audience With Coronation Street! Read more
A-MNEMONIC Scores ITV’s Genius Game, Hosted by David Tennant
A-MNEMONIC is behind the bold, brainy sonic branding and soundtrack for ITV’s newest reality competition, Genius Game, hosted by David Tennant. Premiering 30 April on ITV1 and ITVX, the show is a high-stakes blend of strategy, logic, and social manipulation—demanding a soundtrack as clever and dramatic as the game itself. Read more
Audio Branding – Sonic Identity and How It Works
What exactly is audio branding or sonic branding, and why does it matter? This short video breaks it all down, showing how the strategic use of sound can help brands and advertisers create stronger emotional connections, boost recognition, and stand out in a crowded marketplace. Read more
A-MNEMONIC Crafts Badoo’s New Sonic Identity for “Find Something Real” Campaign!
We’re excited to share that A-MNEMONIC recently created the new sonic logo for Badoo as part of their brand relaunch! Partnering with the agency Untold Fable, we were tasked with crafting a sound that captures the essence of Badoo—a dating app focused on real, meaningful connections. Read more
Pom-Bear’s ‘Put a Little Pom in Your Day’ Campaign Shines with A-MNEMONIC’s Infectious Jingle
A-MNEMONIC are delighted to have partnered with Iris on the vibrant ‘Put a Little Pom in Your Day’ campaign for Pom-Bear, the beloved children’s snack brand from KP Snacks! At A-MNEMONIC, we’re all about creating unforgettable sonic branding experiences, and we had a blast crafting the catchy jingle that brings this campaign to life. Read more
Decoding the Influence of Music in Brand Perception
What is sonic branding? Sonic branding is music or sound that carries the emotional attributes – the ‘feeling’ of a brand via your ears, to the brain of the listener, or consumer. Read more
🌟 The Martin Lewis Money Show Returns with a Bang! 🌟
In its 13th season, the unmistakable A-MNEMONIC ‘ear-worm’ theme tune and music branding are back to draw you into the mood of the show. Our favourite financial guru, Martin Lewis, is on fire as he dishes out brilliant money-saving advice every week on ITV1. Read more
