How Music Triggers Subconscious Memory in Branding Subconscious memory in branding refers to implicit memory effects ie mental associations that influence perception and behaviour without conscious awareness. Cognitive neuroscience shows that implicit memory guides preference even when the individual cannot consciously recall the stimulus. Read more
How does A-MNEMONIC use psychology in their sonic branding work?
A-MNEMONIC applies music psychology principles, including Berlyne’s inverted-U hypothesis, to create sonic identities that balance familiarity with novelty for maximum memorability. Research shows ads with sonic brand cues are 8.53× more likely to achieve high performance than visual assets alone. Read more
How Does Music Influence Brand Perception? The Science of Sonic Branding
By the A-Mnemonic team | 10 min read Music influences brand perception by triggering emotional responses and memory encoding in the brain, creating lasting associations between sound and brand identity. According to the SoundOut Index 2025, sonic logos that include brand names are 9× more effective at driving attribution than pure musical cues. Read more
Why do we remember sonic logos more than visual ones?
Sonic branding isn’t new – it’s been around in TV, film, and broadcasting for decades. Think about the MGM lion’s roar, the little kid saying “I Made This” at the end of The X-Files, or the “Shh. Read more
Decoding the Influence of Music in Brand Perception
What is sonic branding? Sonic branding is music or sound that carries the emotional attributes – the ‘feeling’ of a brand via your ears, to the brain of the listener, or consumer. Read more
We’re 10 years old!
We launched A-MNEMONIC Music at Cannes Lions exactly 10 years ago. Founder and MD Toby Jarvis looks back at the summer of 2013. “I had left my previous job the day before and was due in Cannes the next day. With no phone or business cards. Just passion and enthusiasm. Read more
The A-MNEMONIC sonic branding report 2023.
We’ve now released our first-ever Sonic Branding Report. An academic analysis of the latest thinking, ideas, stats and arguments. Read more
Can You Generate a Completely AI Produced Song?
A-MNEMONIC’s Toby Jarvis explores whether artificial intelligence can truly create music that emotes, and has personality and believability. Having watched the rise of artificial intelligence – both during the creative process and, with the listener or consumer, things are getting interesting. Read more
A-MNEMONIC Music’s Toby Jarvis discusses some helpful tips to formulate the perfect music brief
A senior creative confided in me the other day – he didn’t like briefing music, didn’t feel he could talk about music and wished he could ‘brief music better’. I was somewhat taken aback. Read more
And the Oscar for Best Original Song Goes To… INFLUENCER: Rob Dunham from A-MNEMONIC Music shares his thoughts on this year’s nominations and goes on to predict the winner Read more
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