“Born Beautiful” song written for bubu skincare

A-MNEMONIC have been commissioned to write the song “Born Beautiful” for the launch of new beauty brand ‘bubu skincare.’

Marianne Morrison – founder of bubu, identified their target market was similar to ITV’s Love Island, typically young women between the ages of 18-30. With that in mind she sought out help from the writers of the Love Island theme, A-MNEMONIC, to write a ‘brand song’ for bubu’s product launch.

Toby Jarvis

A-MNEMONIC Music’s Toby Jarvis discusses some helpful tips to formulate the perfect music brief

A senior creative confided in me the other day – he didn’t like briefing music, didn’t feel he could talk about music and wished he could ‘brief music better’.

I was somewhat taken aback. Over the three or four projects we had previously worked on together I had never detected any lack of confidence with music briefing.

He expanded: “Oh I really hate dealing with music. I don’t have the language or the experience or the skills to talk about music. I’m intimidated and at sea with the whole prospect of thinking about music, I don’t have the vocabulary and quite happy to pass it on to someone else to deal with!”

It doesn’t have to be like this – briefing music can be good fun and an exciting part of the process. A little bit of forethought with the music can be a fantastic opportunity to be really creative and brave, creating an amazing piece of music that people will remember and become part of the DNA of your ad/film/TV show/experience.