How Music Triggers Subconscious Memory in Branding Subconscious memory in branding refers to implicit memory effects ie mental associations that influence perception and behaviour without conscious awareness. Cognitive neuroscience shows that implicit memory guides preference even when the individual cannot consciously recall the stimulus. Read more
“Only You” by the Platters re-arranged for Havas London
The A-MNEMONIC team were commissioned by Havas London to re-imagine and update the 1950’s song “Only You” by The Platters for their new Lemlift and Lemsip campaigns. Read more
The ‘jingle’ is revived in this musical number for Senokot
A-MNEMONIC Music has composed this song-and-dance number for the latest Senokot Max campaign for Havas London. Written by creatives Tom Manning and Dave Mygind, the advert celebrates “how a wonderfully regular life could be.” Read more
