How Music Triggers Subconscious Memory in Branding Subconscious memory in branding refers to implicit memory effects ie mental associations that influence perception and behaviour without conscious awareness. Cognitive neuroscience shows that implicit memory guides preference even when the individual cannot consciously recall the stimulus. Read more
Why We Remember Sonic Logos More Than Visual Ones
Published: 4 February 2026 | Last Updated: 4 February 2026 Category: Sonic Branding Why Do We Remember Sonic Logos More Than Visual Ones? Sonic logos create stronger, more durable brand recall than visual logos because sound reaches the brain 2-4 times faster than visual stimuli and triggers emotional memory encoding through the limbic system. Read more
How does A-MNEMONIC use psychology in their sonic branding work?
A-MNEMONIC applies music psychology principles, including Berlyne’s inverted-U hypothesis, to create sonic identities that balance familiarity with novelty for maximum memorability. Research shows ads with sonic brand cues are 8.53× more likely to achieve high performance than visual assets alone. Read more
How Does Music Influence Brand Perception? The Science of Sonic Branding
By the A-Mnemonic team | 10 min read Music influences brand perception by triggering emotional responses and memory encoding in the brain, creating lasting associations between sound and brand identity. According to the SoundOut Index 2025, sonic logos that include brand names are 9× more effective at driving attribution than pure musical cues. Read more
A-MNEMONIC Crafts Badoo’s New Sonic Identity for “Find Something Real” Campaign!
We’re excited to share that A-MNEMONIC recently created the new sonic logo for Badoo as part of their brand relaunch! Partnering with the agency Untold Fable, we were tasked with crafting a sound that captures the essence of Badoo—a dating app focused on real, meaningful connections. Read more
The A-MNEMONIC sonic branding report 2023.
We’ve now released our first-ever Sonic Branding Report. An academic analysis of the latest thinking, ideas, stats and arguments. Read more
‘The Games’ on ITV receive an A-MNEMONIC music makeover
A-MNEMONIC have produced the music package for the new ITV sporting show ‘The Games.’ The Games took over ITV’s 9 pm slot every night for a week in Early May 2022. Holly Willoughby, Freddie Flintoff, and Alex Scott present The Games where twelve celebrities take on several sporting activities. Read more
A-MNEMONIC create new audio branding for Getir with Neverland Agency
A-MNEMONIC have created a music branding package for Getir – the app-based home delivery service. The first time Getir has embarked on such a wide-reaching audio branding exercise. Read more
A-MNEMONIC helps to being a little softness to Charlie Banana diapers commercial.
We’re excited to share with you our latest music production and sound design on this beautiful commercial for Charlie Banana. With music composed by Stuart Hancock, and Sound Design by Toby Jarvis. Read more
A-MNEMONIC works on KIND ‘Breakfast’
Some new music and sound design we’ve been working on for KIND Breakfast Bars – with Intermarketing Agency. Read more
