How repeated brand music becomes subconscious memory What is the Sonic Cue Compression Model? The Sonic Cue Compression Model explains how repeated exposure to distinctive brand music allows the brain to gradually compress complex emotional and associative meaning into short auditory or musical cues. Read more
A-MNEMONIC Reimagines “Coronation Street” Theme for Live Tour
We get to do all sorts of music productions here. We had to re-imagine the iconic Coronation Street theme tune for the live tour An Audience With Coronation Street! Read more