How Music Triggers Subconscious Memory in Branding Music influences subconscious brand memory through three main mechanisms: implicit encoding, emotional tagging, and repetition-driven neural reinforcement. Subconscious memory in sonic branding refers to implicit memory effects ie mental associations that influence perception and behaviour without conscious awareness. Read more
Why We Remember Sonic Logos More Than Visual Ones
Published: 4 February 2026 | Last Updated: 4 February 2026 Category: Sonic Branding Why Do We Remember Sonic Logos More Than Visual Ones? Sonic logos create stronger, more durable brand recall than visual logos because sound reaches the brain 2-4 times faster than visual stimuli and triggers emotional memory encoding through the limbic system. Read more
How does A-MNEMONIC use psychology in their sonic branding work?
How does A-MNEMONIC use psychology in their sonic branding work? A-MNEMONIC applies music psychology principles, including Berlyne’s inverted-U hypothesis, to create sonic identities that balance familiarity with novelty for maximum memorability. Read more
How Does Music Influence Brand Perception? The Science of Sonic Branding
By the A-Mnemonic team | 10 min read Music influences brand perception by triggering emotional responses and memory encoding in the brain, creating lasting associations between sound and brand identity. According to the SoundOut Index 2025, sonic logos that include brand names are 9× more effective at driving attribution than pure musical cues. Read more
A-MNEMONIC Scores ITV’s Genius Game, Hosted by David Tennant
A-MNEMONIC is behind the bold, brainy sonic branding and soundtrack for ITV’s newest reality competition, Genius Game, hosted by David Tennant. Premiering 30 April on ITV1 and ITVX, the show is a high-stakes blend of strategy, logic, and social manipulation—demanding a soundtrack as clever and dramatic as the game itself. Read more
A-MNEMONIC Scores BBC Radio 4’s Star-Studded Adaptation of Casino Royale
A-MNEMONIC is thrilled to have composed the original score for BBC Radio 4’s brand-new audio dramatisation of Ian Fleming’s Casino Royale, airing this Easter Sunday. Broadcasting at 3pm on 20th April 2025, this special one-hour production brings Bond’s first mission vividly to life. Read more
A-MNEMONIC Creates the Sound of ITV’s 99 to Beat
Every great gameshow needs an unforgettable soundtrack, and for ITV’s latest entertainment hit “99 to Beat”, the music had to match the show’s fun, fast-paced, and unpredictable nature. That’s where A-MNEMONIC came in. Read more
Audio Branding – Sonic Identity and How It Works
What exactly is audio branding or sonic branding, and why does it matter? This short video breaks it all down, showing how the strategic use of sound can help brands and advertisers create stronger emotional connections, boost recognition, and stand out in a crowded marketplace. Read more
Why do we remember sonic logos more than visual ones?
Sonic branding isn’t new – it’s been around in TV, film, and broadcasting for decades. Think about the MGM lion’s roar, the little kid saying “I Made This” at the end of The X-Files, or the “Shh. Read more
Rob Dunham to Judge Creative Circle Awards 2025 in Audio, Radio & Podcast Category
Rob Dunham, Executive Producer and sonic branding expert at A-MNEMONIC, has been invited to join the jury for this year’s Creative Circle Awards, judging entries in the Audio, Radio & Podcast category. As one of the UK’s longest-running advertising and creative awards, the Creative Circle celebrates outstanding work across the industry, recognising the power of craft and innovation in British creativity. Read more
