A-MNEMONIC produced original music score, theme tune and sonic branding for the new global Prime Video comedy format “Would You Rather: Decide To Survive”, hosted by Romesh Ranganathan.

Shot in Rhodes, the series sees creators and influencers facing increasingly absurd real-life hypothetical dilemmas, combining comedy, jeopardy and entertainment in a large-scale new competition format launched globally in June.

A-MNEMONIC were commissioned to create the show’s original score and sonic branding system – developing a distinctive musical identity designed to unify the format.

The music moves between tension, comedy, scale and emotional release, while the show’s sonic identity establishes an instantly recognisable “brand sound” for the format.

Toby Jarvis, Founder and Creative Director of A-MNEMONIC, said:

“New entertainment formats need strong musical identity very quickly.
The aim here was to create a musical world that felt instantly distinctive and recognisable- that could support the comedy, drama and jeopardy of the show.”