A-MNEMONIC unveils new arrangements of iconic ABBA hits for the sensational ITV1 show, “Mamma Mia! I Have a Dream.”

Commissioned for a musical makeover, A-MNEMONIC has orchestrated and recorded twelve contemporary arrangements that set the stage ablaze each show, during the song and dance numbers. Loosely inspired by the beloved movies, this audacious audition show chronicles the journey of sixteen, aspiring actors as they vie for the coveted lead roles in the West End Musical ‘Mamma Mia!’

Each week a panel of judges makes nail-biting decisions, eliminating one couple at a time until the electrifying live final. The suspense builds, the performances soar, and in the end, the triumphant Sky and Sophie will seize the spotlight for their West End debut.

The show averaged an audience of 1.5 million during the evening, reaching a high of almost 1.9 million. ITV also expects the number to rise due to the common-place use of streaming platforms, which has affected viewing habits in recent years.

#MammaMiaDream #ABBARevival #MusicalMagic

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An upbeat version for the Lemlift campaign, arranged by Andrei Basirov, gave it an unabashed refresh and contemporary feel.  And an acoustic version was arranged by Toby Jarvis for the Lemsip campaign.

The campaign was written by Havas creatives, Diogo Abrantes and Chico Barrera, who commented, “Lemlift and Lemsip is all about helping people during winter. We wanted to play with that. We worked together with the Director, and Big Buoy on characters that are the embodiment of a horrible winter commute, but dialled-up to eleven.”

Agency: Havas London
Director: This is Felo
Production Company: RSA

Lemlift:

Lemsip:

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