Havas London approached A-MNEMONIC to ‘re-imagine’ and update the 1950’s song “Only You” by The Platters, on their Advertising Campaign for Lemsip Max.

Lemsip Max is a cold and flu remedy created by consumer brand Reckitt Benckiser.

The idea was to cover the classic song with a modern warm and soft sound, using a female voice and acoustic instrumentation.

A-MNEMONIC went into the studio and started to experiment with all different sounds and ideas.

The talented vocalist Karina Ramage was selected for her pure and contemporary voice, and Arranger Toby Jarvis helped give the track a warm and modern feel.

The end result was a current sounding version of the song that both Agency and Client loved.